Meet the DDA Team

DDA is led by clinical and operational experts who leverage their extensive knowledge of the dental and distribution industries to unlock each practice’s full profitability potential. When dentists work with DDA, they have the support of our entire team behind them.

Meet your team of experts:

Meghan Conger
Co-Founder & Chief Practice Management Officer

Meghan has over 20 years of dental industry experience, including leadership roles in DSO organizations and independent private practices, which has allowed her to cultivate a broad range of knowledge in all aspects of dentistry. She has used her industry knowledge to offer support for many independent dentists as well, helping them to advance their practices and develop their teams.

Meghan is also a faculty member at Marquette University School of Dentistry, where she manages the University’s practice management program and educates future dental leaders. She participates in a variety of speaking engagements, providing education to dentists and their teams nationally.

Meghan is a champion for her dental clients and is passionate about helping them realize their full practice potential by combining their clinical skills with business best practices to create a profitable and enjoyable dental career. Through these experiences, Meghan has seen firsthand that without good business skills and support systems, practices suffer.

Meghan’s training & certifications include, but are not limited to:
• Leadership & Management Certification
• Practice Development Trainer Certification
• Train the Trainer Program Certification
• Digi-Doc, Dentrix, EagleSoft, Curve, & QuickBooks Certified Trainer
• T.H.E. Design – Dental Design Build Training Certification


Brian Heyndrickx
Co-founder & Chief Executive Officer

Brian has more than 20 years of experience providing strategic guidance and leadership in the health care industry, including hospitals, ambulatory surgery centers and private practices. Brian served as Regional Vice President, leading a $2.5 billion region for one of the country’s largest distributors and worked closely with manufacturers and GPO’s across the country.

Brian leverages his experience to help dentists become better business owners, and is skilled in identifying innovative, effective cost savings opportunities and
programs that support growth and increased profitability.

Brian enjoys partnering with dental practices to position them for future growth and sustainability, by evaluating everything from revenue enhancement opportunities to team development. Together, Brian helps dentists develop strategies that support continuous improvement and drive increased efficiency for the practice.

Brain’s training & certificates include, but are not limited to:
• LEAD Executive Coaching & Development
• Accredited Purchasing Practitioner & Certified Purchasing Manager
• Strategic Planning and Execution Training
• Organizational Alignment Training
• Project Management Training
• Six Sigma Certification
• Blue Ocean Training


Jordan Herbert
Co-founder & Chief Financial Officer

Jordan has over 7 years of experience developing and implementing supply chain cost reduction strategies within healthcare systems. Jordan has held a variety of positions, including Director of Supply Chain Performance at one of the country’s largest medical distributors. In this role, he partnered with healthcare organizations to identify ways to become more efficient, implement standardized processes and reduce costs. He also worked closely with GPOs, distributors, manufacturers, and health systems across the country to help reduce the complexity and costs across the entire healthcare network.

Jordan utilizes his supply chain expertise to design comprehensive cost reduction programs for dental practices that includes their supplies and equipment, lab and purchased services. He also provides inventory management support.

Jordan is passionate about collaborating with dental owners to build and implement customized solutions to address their pain points.

Jordan’s training & certifications include, but are not limited to:
• Bachelor of Science in Industrial and Systems
• Engineering he Project Management Training
• Lean/Six Sigma Black Belt